ICONIC London are bringing out a new mascara - and it's set to be just as lusted after as their range of liquid highlighters.
The UK brand, who are proudly cruelty free and vegan friendly, will officially release their BOOM Lash mascara tomorrow.
Priced at £20, it "has a creamy formula which plumps, lengthens and lifts lashes from root to tip with a rich, deep pigment that glides like silk onto each lash."
The team at Iconic add that their first ever mascara is "lightweight and buildable with a flexible comb brush, that will create high impact volume in an instant."
BOOM Lash is also formulated to feed your lashes with all sorts of nutrients, including Panthenol, a derivative of Vitamin B5.
The lash booster, which is currently only available in Dramatic Black, is also free from fragrance, parabens, alcohol and silicone.
At Christmas ICONIC unveiled an absolute belter of an advent calendar that was packed with £150-worth of beauty products and applicators.
Behind one of the windows was the £29.99 illuminator, a favourite of Kim Kardashian, just one of the many celebs who love the brand's Instagram-ready products.
Last month, several stars called on the ICONIC London team to get them glammed up for the National Television Awards.
Vicky Pattison and Cara De La Hoyde wore the Illuminator in Original, Amber Davies used the Powder Contour Palette and Katie Piper and Sadie Stuart Wright both wore looks that used the Sculpt & Boost Eyebrow Cushion, Illuminator and Pigment Sticks.
Sculpt & Boost Eyebrow Cushion, £26.99, ICONIC London
Multi Use Powder Contour Palette, £32.99, ICONIC London
Pigment Foundation Stick, £24, ICONIC London
Illuminator in Original, £30, ICONIC London
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Iconic London release a new mascara - Boom Lash - that will be as much of a must-have as their celeb-loved highlighters and contouring palettesncG1vNJzZmivp6x7tbTErKynZpOke7a3jp%2BYm62cpMK0e5RuampqZWt8qq%2FOp6CcZZyku6W7zWaZqKedYrmiv8dmpJqrk5a%2Fons%3D